Despite our best intentions, everyday discrimination bubbles up from unconscious biases we don’t realize we have. “Common Objects, Uncommon Purpose” will address this by raising awareness, concern, and knowledge of unconscious bias. In particular, it will target skeptics who may not think bias is a problem. The campaign will use a mixed-media approach that employs humor, cartoons, interactive art installations, and artfully designed practical objects. This project will use public spaces, social media, and our daily lives to start an open dialogue about unconscious bias and its effects. It will empower community members to propel the campaign forward with art, fact, & tact.