Hair braiding, a practice with over 5,000 years of cultural and historical significance, is at a crossroads. For billions worldwide, braiding is not only an expression of beauty and pride but also a means to protect hair health and simplify daily routines. In African American communities and other cultural groups, it is a vital economic activity. Yet, despite its importance, the profession is mired in challenges that are escalating in urgency due to new legislations and mounting health concerns and poverty.
Our Big idea is the Cheewara Hair Braider, a groundbreaking automated braiding system that braids 8 times faster. Our patent pending technology is designed to boost productivity and income, support financial inclusion, improve health and well-being, empower education and career Readiness.