Reach 1600 Foundation provides free, adaptive SAT preparation for students in underserved communities. The organization collects and analyzes data on students’ academic strengths and areas of growth, as well as their psychological assets and needs. Using insights distilled from this data, the SAT curriculum, pedagogical methods, and psychological approaches are customized to each student Reach 1600 interacts with. This personalized approach fosters students’ intrinsic motivation, supporting them to achieve goals beyond the SAT. Students achieved an average score increase of 410 points in 2015 in Reach 1600’s pilot.