While it is essential for fashion brands to reuse and recycle clothes, their efforts will not significantly reduce their carbon footprint in the long run because the rate of clothing production and consumption is only going to accelerate. Sustainable fashion ultimately means less fashion, which contradicts fashion’s current linear “take, make, and waste” model. This project helps fashion brands achieve on-demand production by supplying color-changing fibers to be spun into garments, minimizing the risk of overproduction. At the retail store, shoppers will be the ones to customize the color of their garments at the color-changing stations. Viberent’s technology has the potential to redefine the 3 R’s: Reduce textile and dye waste, Reuse clothes in a completely new way, and use Recycled material to create color-changing fibers. Let’s close the loop and transform linear fashion into circular fashion.