Month: April 2013

By: Luis Flores

Having nurtured their “big ideas” since September, six of the most innovative finalist teams in the Big Ideas@Berkeley contest presented their projects to a panel of distinguished judges at the Big Ideas Grand Prize Pitch Day on April 25, 2013. Pitch Day contestants had the opportunity to win up to $5,000 in prize money to support their project.  Winning teams will add their Pitch Day prizes to awards in their respective Big Ideas contest categories.

Judges awarded the Grand Prize in the Global Impact Pitch Round to The Pachamama Project, the big idea of Rebecca Peters, Lindsey Dreizler, and Jessica Kretch. Their initiative promotes gender equity, education, and access to clean water and sanitation in Bolivia while also engaging the stigma around menstruation.

The Grand Prize in the Campus and Community Impact Pitch Round went to Cashify, pitched in an energetic presentation by undergraduates Shuonan Chen, Justin Chu, and Virgina Chung. Their big idea is to improve financial literacy, starting on the Berkeley campus.  Cashify uses interactive online games that engage students in what the team calls “Edu-tainment” while connecting students to on-campus financial resources. “The pitch gave us the opportunity to personalize our project… to give it a heart, a soul, and enthusiasm,” explained Chen.

Finalist teams were also awarded 2nd and 3rd place prizes. In the Global Impact Pitch Round, Emmunify, an innovative project to embed immunization records in electronically readable tags placed on phones in rural northern India, took the 2nd place prize. The 3rd place prize went to Building a Youth Leadership Association in Rabinal, Guatemala, for their project that will empower indigenous teenagers in Guatemala to form their own Youth Leadership Association.

In the Campus and Community Impact category, AMASS Media was awarded 2nd place. Their project will use a web interface to connect non-profit and small social impact organizations with early career videographers to increase the impact of organizations while building the portfolios of young videographers. The 3rd place winners behind the UC Berkeley Science Shop similarly offer non-profits, businesses, and local government free or low-cost access to student scientific research on campus—allowing students to impact social change through their on-campus research.

The six teams invited to pitch their ideas to judges and the campus community were selected based on on the high scores their written proposals received. The Pitch Day forum not only opens opportunities for additional funding to top contestants, but also gives teams the chance to present their ideas in a personal and visually engaging format—a useful skill for social venture start-ups.

“Pitching is essential in any entrepreneurial venue,” explained John Chang of AMASS Media. “You have to know how to talk about your project!” Chang stressed the importance of the Big Ideas mentors in guiding their team through the process of translating their written proposal into an engaging public presentation. Chang feels that it is these types of mentorship and experiences that put Berkeley on the cutting edge of social innovation.

The teams also benefited from the engagement with the panel of expert judges in Q&A sessions that followed each pitch. “The judges’ questions challenged us with new perspectives… I appreciated that,“ said Chen.

Cashify team members Chen, Chu, and Chung nervously awaited the judges’ decision after their pitch, which was twice interrupted by technical glitches. “We have presented in business classes and corporate spaces… [but] this was more realistic,” the team recalled. “It’s harder when you’re emotionally attached!”

2013 Pitch Day Winners:
Campus and Community Impact Round
Judges: Andrik Cardenas, Director of Operations, Center for Nonprofit and Public Leadership, Haas School of Business; Andrew Rudd, Andrew and Virginia Rudd Foundation; Christian Teeter, Chief of Staff, Office of the Vice Provost for Teaching, Learning, Academic Planning, UC Berkeley
1st Place: Cashify, a Social Platform and Business Model for Financial Literacy
Team Members: Shuonan Chen, Justin Chu, Virginia Chung
2nd Place: AMASS Media– Democratizing Access to Multimedia Services
Team Members: John Chang, Carolyn Kao, Dominick Ng, Yang Wang, Clayton Yan, Hannah Yang
3rd Place: The U.C. Berkeley Science Shop: Connecting Communities to University Research
Team Members: Karen Andrade, Erik Behar, Sushma Bhatia, Hekia Bodwitch, Melissa Eitzel, Jennifer Palomino, Leah Rubin
Global Impact Round
Judges: Marion Adney, AAAS Science and Technology Fellow; Jeff Burton, Executive Director of Skydeck, UC Berkeley; Wilfred Chung, President and CEO of the Philomathia Foundation; David Ferguson, Deputy Director, Office of Science and Technology, USAID; Braden Penhoet, Executive Director for Innovation and Business Development, Office of the Vice Chancellor of Research, UC Berkeley
1st Place: The Pachamama Project
Team Members: Rebecca Peters, Lindsey Dreizler, Jessica Kretch
2nd Place: Emmunify
Team Members: Sanat Kamal Bahl, Erik Krogh-Jespersen, Anandamoy Sen, Jessica Watterson
3rd Place: Building a Youth Leadership Association in Rabinal, Guatemala
Team Members: Michael Bakal, Kira Levy, Kimberly Vinall

Six of the most innovative projects in the 2012-13 Big Ideas@Berkeley contest have been selected to present their projects to a panel of judges and the campus community at the Big Ideas Pitch Day Grand Prize. Winning teams will secure additional funding for their projects. The annual Pitch Day event, held in Blum Hall on April 25th from 2-5pm, will feature presentations by multidisciplinary groups of undergraduate and graduate teams addressing social problems in two categories: Campus & Community Impact and Global Impact.

“Being selected for Pitch Day is a huge honor,” said Michael Bakal, a member of the Building Youth Leadership in Rabinal team that has been named a Pitch Day finalist. “Having the opportunity to share the stories and aspirations of the youth we work with in Guatemala shows that the world is not indifferent to their destiny, and that there are people and institutions out there who believe in young people’s capacity to better their communities and our world. Big Ideas is helping us transform potential into action!” Michael added.

Presenting teams will take the stage for a five-minute project pitch followed by a question and answer session. The 1st place team will receive $5,000, the 2nd place team will receive $3,000, and the 3rd place team will receive $1,000. All these projects remain in the running for prizes in one of Big Ideas’ nine contest categories, for which the winners will be announced later this month.

The teams presenting under the Campus & Community Impact category are:
UC Berkeley Science Shop: Developed by a group of undergraduates from College of Natural Resources and a Haas MBA, the UC Berkeley Science Shop will provide community non-profits, small businesses, and local government offices free or low-cost access to student scientific research on campus. The Berkeley Science Shop would provide Berkeley students the opportunity to contribute to the welfare of their communities through their research.
AMASS Media: The idea of an interdisciplinary team of undergraduates in Computer Science, Business Administration, and Film Studies, AMASS Media seeks to expand access to quality multimedia services for social impact organizations. This project connects student early-career videographers looking to build their portfolios with community non-profit organizations looking for quality multimedia services.
Cashify, A Social Platform and Business Model for Financial Literacy: The undergraduate team behind Cashify has developed a model for financial education that uses interactive online games to empower students by providing the necessarily knowledge and resources to make sound financial decisions. Students using Cashify would navigate college life as a virtual financial adventure—students would track their own personal finances, participate in games that teach essential financial concepts, and interact with others. Through this reward-driven interactive financial adventure, Cashify aims to spread financial awareness in the Berkeley campus and beyond.

The teams presenting under the Global Impact category are:
Building a Youth Leadership Association in Rabinal, Guatemala: This team, composed of graduate students in the School of Public Health, School of Education, and medicine, seeks to empower indigenous teenagers in Rabinal, Guatemala, to design and implement solutions to their community’s public health problems. This project builds on the work of team member Michael Bakal’s organization, Voces y Manos (Voices and Hands), which sought to improve community health though the provision of medical care. This project is a response to community feedback, which revealed that communities wanted to take control over their own health. After training a group of indigenous teenage leaders, this project will give the Youth Leadership Association control over a $4,000 budget to implement public health solutions in their community.
The Pachamama Project: Led by a team of graduate and undergraduate students from College of Natural Resources, the College of Engineering, and the Environmental Science, Policy, and Management Department, this project will work toward the realization of human rights through gender equity, education, and access to clean water and sanitation in Cochabamba, Bolivia. The Pachamama Project will use education initiatives to engage with the stigma surrounding female reproductive health and the hygienic management of menstruation. While working toward improving the health of women in Bolivia, the Pachamama Project will also engage in community discussions on human rights to water, education, and gender equity.
Emmunify: Graduate students at Haas, the School of Public Health, and the School of Information are addressing the disproportionate lack of immunizations that reach rural populations in India. Emmunify is a non-profit social venture that enables rural villagers to carry an electronic medical record containing their child’s immunization history on an electronically readable tag laced on their phone. Emmunify would allow for rural families to be reminded of immunization appointments via SMS text and voice messages. By dramatically simplifying the immunization process for rural villagers and health workers through technology, Emmunify has the potential to decrease the number of preventable child deaths in rural India.
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The Big Ideas People’s Choice Video Award, worth $2,500, will also be announced at the Pitch Day event. This contest invited all Big Ideas finalists to submit a video about their project, giving the public an opportunity to vote for their favorite project video. Eighteen videos are currently featured on the Big Ideas facebook page.

Watch the live Pitch Day webcast at http://ustre.am/Xm9j.

With final project proposals submitted to the Big Ideas@Berkeley contest, student teams are now playing the waiting game. Thankfully, they are not alone. Behind nearly every student seeking up to $300,000 in seed funding is a project mentor, proud of them yet anxiously awaiting behind the scenes to hear the judges’ decision.