Altruism has not motivated us, as a nation, to drive less and reduce our carbon emissions. Businesses and individuals that buy carbon credits with questionable integrity on the voluntary carbon market to offset their emissions are missing out on the potential to partner with people locally, especially low-income Americans who may take climate-friendly actions out of necessity. HERO2 uses a cellphone application and a combination of payment, behavioral psychology, and prosocial media to get more people to walk and bike more. Backed by cell phone data, HERO2 pays app users to generate carbon credits that carry strong brand integrity and recognition, which HERO2 leverages to sell premium credits. HERO2 empowers and provides equitable access and pay to all Americans for their decarbonizing actions locally. The HERO2 journey starts with more people biking and walking more and expands to public transportation, home energy use, sustainable consumer purchasing… towards true net zero!