UbiSafe provides discreet personal protection that is accessible at your fingertips. With crime rates rising year after year, consumers are flooded with new-fangled safety gadgets from something as simple as a whistle or a stun gun to something more high-tech like emergency apps. The thing is, they don’t work. Whistles and stun guns, when misused, escalate the situation, and you do not have time to unlock your phone and start an app when someone has you at gunpoint. UbiSafe’s team decided to take advantage of how people always have their phones in hand, whether in use or not, to allow for a faster and more discreet system of emergency reporting. UbiSafe’s Nappi utilizes an NFC-powered tactile button connected to your smartphone via mobile application. Simply press, hold, and release the button, and the police and your family will be alerted of your precise location and sent a message without potentially aggravating the attacker.