Over 1.2 billion plastic toothbrushes are thrown away in the United States every year–enough to fill up 1,100 shipping containers. The problem is that 99% of those toothbrushes are made from plastic that is non-recyclable and they end up in landfills or the ocean, contributing to the increase of pollution. The solution is a toothbrush that is 100% biodegradable, clinically validated by the American Dental Association, which is delivered directly to the consumer via subscription, retail, and dental offices. These products will be both clinically effective and sustainable and will include an array of oral care products, including toothbrushes for adults and kids, electric toothbrush replacement heads, floss, floss picks, toothpaste, and mouthwash. With validation from the ADA and both dentists and consumers regarding the design, this product can ensure that patients/users are receiving the best possible oral healthcare products, while still playing a positive role in the sustainability movement.
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