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Energy efficiency represents a vast, low-cost energy resource—but it can only be unlocked with an innovative and comprehensive market based approach. There is growing demand for an alternate financing mechanism for the implementation of energy conservation measures to reduce energy consumption and thereby lower greenhouse gas emissions. Zaakta is a webbased marketplace that brings together customers, technology experts, contractors, and financiers to implement energy efficiency projects. This platform will target under-served markets that either lack the direct funds to invest in these projects or the scale and scope required to attract interest from current energy service companies or utilities for financing.