Using basic behavioral finance principles and leveraging the Donor Advised Fund structure, GivingFund makes it easier for young professionals to give, give more, and give more intentionally, all through a single, online interface. Users can automatically donate a percentage of their paycheck to their personal “givingfund”. GivingFund pools the capital across funds to invest in the impact investing market, tax-free – giving users access to more deals than the average retail investor. Users can donate the returns and their original principal, to any NGO of their choice – when they want, how they want. By providing space between the monthly payment and the donation experience, and by providing a central spot to track and measure all of a user’s impact throughout the year, GivingFund believes it can turn the pain and obligation of giving that Millennials feel into joy and even excitement, and double the amount of impact capital Millennials deploy.
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