Historically, marine management policies have been unable to ensure sustainable, economically viable fishing practices. These policies have been ineffective in regulating technological advancements in fishing, and flawed policies have contributed towards hastening the use of harmful technologies. As a result, several once-major fishing stocks are overfished or collapsed, resulting in both severe environmental degradation and large economic losses. This paper proposes a series of initiatives to encourage the fishing industry to adopt sustainable fishing practices and provide support to maintain healthy, profitable commercial fish populations.(Note: This project originally won in the Big Ideas “Science, Technology, and Engineering Policy” category.)