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Q&A With Big Ideas Winner Emily Huynh, Fractal

Big Ideas spoke with Emily Huynh to learn about the inspiration behind her Big Idea, Fractal, and what she and her team are currently working on.

Providing Accessible Medical Care through Low-Cost Fracture Detection

By Emily Denny

Treating bone fractures in the developing world is increasingly difficult due to the lack of x-ray accessibility. Emily Huynh, a senior at UC Berkeley studying Bioengineering, thought: if bone fractures were diagnosed and treated properly in an affordable way, large populations of people could avoid the chronic pain, disability, and socioeconomic disadvantage that mistreated fractures cause. This past spring, Huynh and her team won third place in Big Ideas’ Hardware for Good category for a medical device that provides orthopedic care in underdeveloped countries and remote settings called Fractal.

Big Ideas spoke with Huynh to learn about the inspiration behind the idea, what she and her team are currently working on, and how Fractal can create a positive impact to communities in the developing world.

Q: How is Fractal a solution to the growing numbers of untreated and mistreated bone fractures in the developing world?
A: There is about one orthopedic surgeon for 700,000 people in Nigeria — that’s a long waiting room. Despite the fact that the number of mistreated fractures is growing in developing countries, the number of professionals trained to treat these fractures isn’t growing with it. If bone fractures are not treated properly issues like bone-shortening, chronic pain, infection, and in an extreme case amputation can occur.

Fractal allows a clinician — one who may not have five years of training in orthopedic residency, but are familiar with the medical environment to triage patients — to rapidly diagnose and treat patient’s fractures properly, and accelerate recovery. By providing developing countries with an inexpensive, accurate tool for diagnosing and monitoring of bone fractures, we will facilitate better orthopedic care and reduce the incidence of mistreatments, misdiagnoses, and the ensuing complications.

Q: How is Fractal’s technology different than traditional technologies used to diagnose bone fractures?
A: The most common technology is x-ray, but abroad this can be inaccessible because x-ray is expensive to buy and maintain. A common alternative to x-ray is portable ultrasound which is relatively cheap, but it is hard to read, especially for fractures. Fractal fills this gap: it’s inexpensive like ultrasound, but is quantifiable and easy to use.

Fractal leverages and automates existing solutions in order to detect bone fractures without the use of imaging. We are basing the technology off of a technique physicians used before x-ray and ultrasound was invented called auscultatory percussion. It’s the same idea as when a doctor places a stethoscope on your back and asks you to breathe in. We are applying that same kind of “apply an impulse and listen to what you hear” methodology to the leg. By sending controlled audio waves through the bone, Fractal records and analyzes the sounds physicians listen for during bone auscultation, eliminating the chances of misdiagnosis that may occur without the proper equipment.

Q: How can you ensure Fractal is trusted in remote communities?
A: For patients in remote areas of many developing countries, going to urban care centers where people can be treated properly, can sometimes take days of walking. So, traditionally people living in these remote areas depend on bonesetters to treat a fracture. We do not want to upend or disagree with these trusted bonesetters, but to facilitate their care. If we are able to gain the trust of local caretakers, I think that Fractal could become a very helpful tool in treating larger populations of people.

Q: Through a partnership with The Lemelson Foundation, Fractal and other Big Ideas applicants in the Hardware for Good category participated in environmental responsibility workshops. How do you hope to implement sustainability into Fractal’s prototype?
A: Big Ideas’ Hardware for Good category was really interesting because sustainability is something innovators don’t really think about because we are so focused on how our product is going to work, how we are going to market it and how we are going to sell it.

The body of Fractal is printed with PLA (polylactic acid) which can be melted down and recycled. We are also hoping to create a service where if a device is broken it can be sent back to us. Once we receive the broken device we can repurpose it for the parts that don’t work. This will extend the device’s end of life, ultimately allowing us to limit our waste.

Q: How has your own academic interests led to the development of Fractal?
A: When I came to Berkeley I structured my coursework around learning how to build medical devices. I learned about hardware, how to build it, how to write the code so it can communicate, and how to do hands-on prototyping. Justin Krogue is my partner for Fractal. He is a fifth year orthopedic resident at UC San Francisco (UCSF) who rotates at San Francisco General Hospital (SFGH). When Krogue came to me with this idea, I ran with it. I thought Fractal tied my Bioengineering degree and skills together in a way that addressed social concerns.

Q: How have mentors and medical industry experts contributed to the development of Fractal?
A: Mentorship is one of the most important things that comes from Big Ideas. I was connected with Jeffrey Lu who won Big Ideas a few years ago. He made a big difference to my proposal because he is still in the start-up phase himself and provided significant insight from his experience to identify areas of improvement for both the proposal and the device itself. He helped me envision how to create a device that can be successful and I couldn’t have asked for a better mentor.

Dr. Nirmal Ravi from eHealth Africa has experienced how developing countries such as Nigeria, Tanzania, and India have an inadequate healthcare infrastructure due to a lack of personnel and high equipment and maintenance costs, making it difficult for all communities access appropriate care. He has helped us get a better understanding of how we should market to developing countries. A lot of people reach out to developing countries thinking they can’t help themselves. We wanted to ensure that we assimilate with these countries and work into their culture to try and help solve this problem.

Q: What is your vision for Fractal over the next few months and what do you look forward to the most as you continue with Fractal?
A: Right now we are trying to go to a couple conferences to gain exposure and see if anyone else in the academic community has opinions and advice on the Fractal. We also currently collecting data at UCSF and SFGH on more tibia and hip fractures and of course looking for funding. In the long term, we hope to partner with Muhimbili Orthopaedic Institute in Tanzania so we can send our devices to become a part of a global clinical trial.

As my team and I continue to take these next steps, I look forward to seeing how Fractal can help just one patient and enable them to live a normal life. I am excited to see how Fractal can positively impact a community.

Environmentally Responsible Inventing

In Fall 2018, with support from The Lemelson Foundation, the Big Ideas Contest introduced a pilot “Environmental Responsibility Program” which offered a curriculum on sustainable design approaches.

Big Ideas Integrates Sustainability into Its Competition

By Emily Denny

“Sustainability is something innovators don’t really think about because we are so focused on how our product is going to work, how we are going to market it, and how we are going to sell it,” said Emily Huynh, a senior studying biomedical engineering at UC Berkeley.

Last spring, Huynh won third place in the Big Ideas Contest’s Hardware for Good category for Fractal, a medical device that provides low-income countries a tool to diagnose and monitor bone fractures. Huynh said that one of the challenges when building the Fractal prototype was how best to incorporate environmental concerns.

In 2018, Big Ideas responded to Huynh’s knowledge gap by introducing a pilot Environmental Responsibility Program into the contest. Supported by The Lemelson Foundation, the program offers a curriculum on sustainable design approaches.

In August, Big Ideas hired an environmental design fellow to support the program, Mimi Kaplan, who is a master’s student at the Goldman School of Public Policy. Kaplan recruited Jeremy Faludi, a Dartmouth College professor and expert in green design and engineering; and together, they have developed two Inventing Green workshops for Big Ideas contestants in the Hardware for Good category.

“Having studied sustainable development at Columbia University, I have relevant academic experience to support Jeremy in developing the workshop content in a way that was suited to the needs of the students,” said Kaplan. “After college, I worked with the Milken Innovation Center in Jerusalem, assisting and managing the logistics and coordination of conferences and workshops on agtech developments and water management in Israel and in California.”

Big Ideas teams in the Hardware for Good category attended the first environmental workshop in the fall semester and the second in the spring.

“The purpose of the first Inventing Green workshop was to introduce students to the concepts of environmental design and circular economy, which includes using locally sourced and environmentally responsible materials and making recyclable and modular products,” said Kaplan. “The purpose of the second workshop was to give students the tools to implement these concepts in their designs and training to help make them confident in doing so.”

Emily Huynh and her team at Fractal attended the Inventing Green workshops, and then restructured how their medical device was built. The Fractal team reported the workshops helped them understand that the production phase of a medical device has the highest impact on the environment. As a result, they decided to use PLA (polylactic acid), a plastic that can be melted down and recycled, to print the body of the medical device.

“Learning about the process of sustainable design led us to reconsider how our product is going to work, how are we going to market it and how are we going to sell it.” said Huynh. “We are also hoping to create a service in which, if a device is broken, it can be sent back to us. Once we receive the broken device, we can repurpose it for the parts that don’t work. This will extend the device’s end of life, ultimately allowing us to limit our waste,” said Huynh.

Similar to Fractal, team members from the Sonic Eyewear Project (SEP) also reported that the workshops helped them reconsider the production of their prototype. Darryl Diptee, founder of SEP, won second place in the Big Ideas’ Hardware for Good Category in 2019 for developing a technology that enables people who are blind or visually impaired to use echolocation to better navigate their surroundings.

“The sustainability workshops helped us introduce and infuse sustainable approaches into our product development,” said Diptee on the workshops. “As a result, we are implementing green sustainability into SEP by using renewable plastics. We are also working on a clip-on product that can be affixed to existing eyewear, eliminating the need to buy an additional pair.”

Kaplan noted student feedback on the challenges of integrating sustainable design into their inventions. “In a roundtable feedback session at the end of the contest year, multiple teams mentioned the difficulty of local sourcing, modularization, and ensuring circularity of their products if it meant justifying a higher up-front cost to investors,” she said. “The group discussed methods for overcoming this challenge, including how to pitch the long-term financial savings that sustainable design brings as well as the importance of environmental responsibility.”

Overall, Kaplan said the workshops increased contestants’ confidence in applying principles of sustainable design in their invention process, and that the workshops had an impact on participants’ perception of the design process cost, ease of manufacturing, marketability, and quality.

In the spring, Dr. Maria Artunduaga won Big Ideas’ first-place prize in the Hardware for Good category for Respira Labs, a startup for a medical device that tracks and monitors lung health, providing an early warning for COPD (Chronic Obstructive Pulmonary Disease) attacks.

“It’s our social responsibility as innovators to be mindful. The sustainability workshops helped us at Respira Labs realize that you can build a prototype while also being mindful of the environment.” said Dr. Artunduaga.

Already aware that healthcare sector accounts for nearly 10 percent of U.S. carbon emissions and generates an average of 25 pounds of waste per patient each day, the Respira Labs team saw the workshops as an opportunity to reconsider how its prototype can incorporate sustainable design. Respira Labs intends to use reusable sensors as well as tie the use of smartphones to the COPD technology, eliminating the need for excess medical devices.

In addition to learning how to reduce waste during the production process, teams in the Environmental Responsibility Program also reported learning that sustainable design can reduce legal risk, final product cost, and increase innovator creativity and motivation.

“This year, we plan to again offer a workshop on environmental responsibility in product design for student teams creating physical products,” said Kaplan. “We also plan to take Big Ideas students to maker spaces in the Bay Area, and to share through lectures and conferences what we have learned in implementing the Big Ideas environmental responsibility curriculum with the support of The Lemelson Foundation.”

Big Ideas Judge Jill Finlayson: Mentoring and Marveling at Founders

Big Ideas sat down with long-time judge and mentor Jill Finlayson to learn more about what makes her optimistic about the future of technology.

By Veena Narashiman


There are few people as committed to judging the Big Ideas Contest as Jill Finlayson. A lifelong advocate of mentorship and a graduate of UC Berkeley, Finlayson has been a Big Ideas mentor since the competition’s inception in 2006. She currently serves as director of Women in Technology Initiative at CITRIS (Center for Information Technology Research in the Interest of Society) at UC Berkeley, where she supports research and initiatives to promote the equitable participation of women in the tech industry.

Previously, Finlayson led mentorship and incubator and accelerator programs for Singularity University Ventures, ran the Toys category for eBay, managed a community of social entrepreneurs at the Skoll Foundation, and consulted for the World Bank, Gates Foundation, and the Ford Foundation. Her passions include social entrepreneurship, open government, civic tech, startups, education, innovation, women, mentoring, tech for good, impact, and leadership.

Big Ideas sat down with Finlayson to learn more about what makes her optimistic about the future of technology and what brings her to Big Ideas.

Your background is fairly diverse—from running eBay’s Toy category to consulting for the World Bank. How has working in different sectors informed your view on technology’s role in society?
The nice thing from working in so many avenues is that you get to see similarities between supposedly different sectors. It really increases your empathy and understanding at a systemic level. But it also gives you the advantage of a cross-sector lens to view potential collaborations. None of these efforts exist in a vacuum—to get working on issues with deeply entrenched root causes, you will work with governmental agencies as well as the private sector, large organizations, and startups. If you are able to take the metrics used in social enterprises and marry them with the design thinking and urgency used in tech startups, you’re at a huge advantage.

How do you see the landscape for women entrepreneurs today? Do you see a change in culture from when you first started out?
The biggest win has to be awareness. We have enough data for people to see and understand how harmful microaggressions can be. We have studies that show discriminatory practices toward female academics and Venture Capitalists asking biased questions toward female founders—this data makes it easier to help people understand the challenges and make needed behavior and system changes.. Though the technical workplace may still have significant attrition for women, we’re seeing better and more informed policies that promote equitable participation. The notion that people “have to be a guy” is decreasing. Companies are placing more value on stereotypically “soft skills”—things like communication, collaboration, and global mindset, and they are devoting more resources to fostering inclusive leadership which will lead to a more level playing field.

How important are female founder/role models to burgeoning entrepreneurs or engineers? What do you think people can get out of mentorship?
Mentorship is beneficial in a myriad of ways. We’re a great sounding board—it can be a bit lonely at the top, so having someone to bounce ideas off of is such an asset. Mentors offer valuable criticism, forcing you to either have a sound rationale or to pivot. It’s much easier to change course early before you invest a lot of time and money. Finally, we offer a network. Every day, I think about who I can connect my team with to inform their solution. We are your ultimate champions, and hopefully, our cumulative knowledge may help you bridge sectors.

All this to say that mentoring is also benefiting us! Mentors are able to feed off the dynamic energy of founders, while constantly learning from complicated startup challenges. It’s an opportunity for us to leverage hard-earned knowledge to help create concrete applications and to help founders achieve their potential and their vision. Founders have the same energy throughout the globe—you will feel at home in any startup space from in the world because they are filled with people trying to solve big problems. Anyone with the courage and excitement to build something from nothing is someone I want to work with.

What are the most important qualities of a successful founder?
You have to be in love with the problem—not the solution. A founder must pivot, and you cannot afford to be too attached to anything. Imagine what you think success would look like, what kind of metrics you would use to demonstrate impact for an ideal scenario. These questions can guide you to figure out what you would like to achieve.

The best teams have a shared vision and psychological security; you want to make sure that your team members are able to say something crazy without being penalized. This comes with avoiding micromanaging, having the belief that your team is qualified, and doing your best to support them and remove any barriers to their success. Diversity in backgrounds is important to avoid blindspots and foster innovation, but ensure that everyone shares the same exponential vision for the company.

Helming a newfound project is equally as exciting as chaotic. Be ready to learn and strive to engineer serendipity – put yourself in places where you might meet collaborators and discover best practices from other sectors. Figuring out how to marry what you learn in one sector to another one can be challenging, but it brings immense fulfillment and sustainable innovation.

Ultimately, you have to be ready to think BIG. You might do a pilot as a proof of concept, but you are not here to fix a little thing. Try to think systemically and don’t be afraid to challenge assumptions.

What is unique about the startup world? Do startups have the resources to challenge the status quo?
Startups are the only ones with the ability to attack systemic issues! Founders are the ones who want to disrupt the status quo and thus are uniquely incentivized to move fast. We desperately need people to keep asking the question of why. More often than not, our assumptions and the bounds of our problem statement are based on our own experiences. Without diverse creators and people constantly challenging assumptions, solutions will fail to serve everyone.

Q&A with Dr. Maria Artunduaga, 2019 Big Ideas Winner

Although Maria Artunduaga, a Colombian-born translational physician and entrepreneur, says that racial and gender bias has played a major role in shaping her career, she doesn’t view it as an obstacle.

Empowering Women of Color in the Medical & Technology Field

By Emily Denny

Although Maria Artunduaga, a Colombian-born translational physician and entrepreneur, says that racial and gender bias has played a major role in shaping her career, she doesn’t view it as an obstacle. Instead, she views such experiences as motivation to close the gender and racial gap, particularly in Silicon Valley.

In spring, Artunduaga won Big Ideas’ first place prize in the Hardware for Good category for Respira Labs, a medical device startup for a product that tracks and monitors lung health, providing an early warning for COPD (Chronic Obstructive Pulmonary Disease) attacks. Artunduaga’s mission is to empower people with COPD by using home-based intervention technology that flags lung deterioration before it occurs, cuts hospital readmission costs, and reduces provider and payer healthcare bills.

Big Ideas sat down with Artunduaga to discuss how her personal and professional experiences have led to Respira Labs and how she navigates male-dominated spaces as a woman of color and an immigrant.

Q: How did your personal experiences lead to the launch of Respira Labs?
A: Respira Labs is definitely a product of my personal journey. I am focusing on COPD because my grandmother suffered from it for as long as I could remember. She died from an exacerbation. This was difficult because, even coming from a family of physicians, we couldn’t do much to help her. When I started practicing medicine after medical school, I realized how large of a gap in communication there was between doctors and COPD patients when they are sent home. I wondered: Is this all we have?

That’s why I am obsessed with finding a solution for COPD patients. Respira Labs is building a digital platform that detects changes prior to symptom onset, facilitates early intervention and helps prevent hospitalizations. COPD hospitalizations result from exacerbations, a worsening or “flare up” of symptoms. Survival after admission is poor and related to the number of previous severe exacerbations.

Q: How is Respira Labs a product of your multiple degrees and professional experiences in the medical world?
A: Through my family members, I have observed firsthand the lack of technology for people with COPD. I also have a Masters in Public Health from the University of Washington, where I studied how healthcare technologies are overlooked and underfunded, specifically in low- and middle-income countries. My personal mission is to help the poor worldwide who have no access to healthcare. I want to help improve healthcare delivery with digital technologies and tools that are cheap and work well. Democratize access.

Q: Could you speak about a time when you encountered bias in a professional setting?
A: My experience at the University of Chicago, as a plastic surgery resident, was probably the strongest example. Most of the chief residents and faculty in the department were white and male. I soon realized that the way I looked, the way I behaved, the way I talked, everything I am and represent made them uncomfortable.

As a result, they started targeting me, bullying me, making comments about my accent, my personality, my height, I could go on. They would tell me, “You’re too too friendly, you talk too much.” A white, male surgeon told me that there was something “wrong” with me, that I didn’t look like a “surgeon.” Another one kept asking me questions about how I managed to get there. As an immigrant, woman of color, I didn’t understand that I was experiencing racial bias until it became very clear to me that they didn’t want to train me. While my classmates were doing eight to ten surgical cases per week, I was doing a couple, sometimes none at all. That obvious difference prompted me to complain to my program director, but he told me that this treatment was the status quo and the only thing he could offer me was a “quiet transfer” to a more “immigrant-friendly” residency in a community hospital. I refused.

Q: How did you respond to this bias?
A: In medicine, if you don’t follow the rules of hierarchy, especially as a woman and as an underrepresented minority, you are going to be oppressed. That’s the sad reality. So I saw that I could respond in two ways: I could keep fighting the system and continuously get frustrated with it; or I could lean in a little, while also speaking out. I soon realized that I couldn’t reach my full potential as a surgeon; I was cast out because I fought back. But I learned from it, which is precisely why I changed my approach.

I started by searching for people who looked like me, who were dedicated to closing the gender gap, whose interests aligned with mine, because the more things that I found in common with people, the easier it was to have allies. I also saw that I needed to validate myself with degrees and awards, so people would start believing that I was at their level. Last year, I started to apply to everything and anything that I came across, so far I have been quite successful. I work hard.

Q: As a woman of color, how have you navigated a male-dominated atmosphere, specifically in Silicon Valley?
A: The reality is that people like me, women of color, are always going to have a hard time convincing people that we are capable. There are negative stereotypes. My experience in Chicago was the hardest situation in my life, a nightmare, but it made me who I am today. I am actually thankful for that experience because, even after losing everything, not having a job, a reputation, or money to go grocery shopping, I realized that it wasn’t the end. So now, in Silicon Valley, I am not scared of anything and I don’t mind failing. I know I’ll build myself up again.

Q: What advice do you have for early-stage women entrepreneurs?
A: The problem of bias is there and it’s not going to be fixed for a while. But you need to find sponsors, you need to find people who are committed to closing the gender gap, and you need validation. There are many people at UC Berkeley who are supportive of women, who are honest about recruiting female founders — like Phillip Denny from Big Ideas, Jill Finlayson from the Women In Technology Initiative, Kira Gardner from CITRIS Foundry, Caroline Winnett from Skydeck, and Rhonda Shrader who directs the Berkeley-Haas Center for Entrepreneurship. I would tell you to push yourself out of your comfort zone and talk to these people. Email them and tell them I sent you. They can help you realize that your potential is endless.

Q: What are some structural or systemic changes that need to occur across the entrepreneurship/startup landscape to diversify the space and make it more equitable for women and people of color?
A: People don’t like to talk about politics or social issues, but the reality is that we live in a world that is touched by social issues every single second. We cannot compartmentalize business, startups, technology, and money from politics. Yes, we live in this bubble of Silicon Valley, but the reality is that there is a world out there with intolerant people.

We in Silicon Valley, the technological leaders of the world, need to be more responsible. We need to educate ourselves about these issues of prejudice and stereotypes. We need to realize that talent is everywhere, but opportunity is not. We need to open the doors to diverse founders. This can be an uncomfortable topic, but the more people become empowered and have access to money and education, the less inequality there will be. Intentionality should direct our daily decisions, it’s the right thing to do.

Q: Any final thoughts?
A: I am tired of hearing: Latinos can’t become CEOs, Latinos can’t do post-graduate degrees, and they cannot succeed in Silicon Valley. If you have one single person who can demonstrate that those things are possible, that can open doors for so many more. All I can say is: Watch me.

Echolocation Technology that Empowers the Blind

Darryl Diptee used to think of himself as a “closet innovator.”
During his time as an officer for the U.S. Navy, Diptee remembers being told to “color inside the lines and innovate on your own time.”

How one Big Idea can lead to equal opportunities for the visually impaired

By Emily Denny

Darryl Diptee used to think of himself as a “closet innovator.”

During his time as an officer for the U.S. Navy, Diptee remembers being told to “color inside the lines and innovate on your own time.” After coming to UC Berkeley in 2018 to pursue a Ph.D. in Education, Diptee found himself in an environment that required the opposite.

“If you take a seed and put it on concrete, it won’t grow; but if you put it in fertile soil, you can literally get something that creates a massive impact,” said Diptee of his transition from the military to UC Berkeley’s environment.

Within a year at UC Berkeley, he developed the Sonic Eyewear Project, a technology that enables people who are blind or visually impaired to use echolocation to better navigate their surroundings.

This idea originated during Diptee’s deployment in Baghdad. “I saw some people who lost their vision, and that’s something that sticks with you,” he said. When he returned home, he remembered listening to an NPR podcast about Daniel Kish, a blind man who is an expert in human echolocation and president of World Access for the Blind. Kish does many things that sighted people do, like climb trees, ride a bike, and hike in the forest. He also travels around the world as a public speaker, while also teaching people who are blind or visually impaired “Flashsonar,” a unique clicking sound done by the tongue that enables people to detect their surroundings.

Diptee wondered, “If Daniel Kish is doing this with his mouth, why can’t we just create a technology that can do the same?”

The Sonic Eyewear Project (SEP) is creating a technology that replicates tongue-clicking, which can be difficult to master. “Let’s lower the bar of entry and create a technology that can do the clicking for people,” said Diptee on the origin of his idea. “It’s low-hanging fruit.”

Within two months after arriving to UC Berkeley, Diptee found himself on stage pitching his idea to the campus audience during the Innovators@Cal showcase event hosted by Big Ideas. Diptee recalls the “sense of hope” the Big Ideas team gave him during his project’s initial conception, providing him with mentors and introducing him to other students who would later become apart of the Sonic Eyewear Project team.

“Big Ideas ecompasses the very essence of Berkeley. It fosters an opportunity to create positive social change, while innovating in a really unique and creative manner,” said Amanda Brief, a biotech entrepreneur and Big Ideas mentor to Diptee and his team.

Brief was most impressed by Diptee’s ability to create a technology that would “emanate and help utilize echolocation in order to empower and provide insight to blind and visually impaired people.” She was also impressed by Diptee’s ability “to reach out and involve their dream mentor, Daniel Kish, in the process.”

Diptee first connected with Kish when he decided to call a 1-800 number for World Access for the Blind to get data for his Big Ideas pitch. To Diptee’s amazement, Kish just happened to be in town and he picked up the phone. The 45-minute phone conversation that followed led to Kish giving a talk at the UC Berkeley campus, and what is now is a close friendship between Diptee and Kish.

“It’s the worldview that separates Sonic Eyewear Project technology from literally everything else that is out there,” said Diptee. “We enter the problem space, recognizing blind people as whole people–‘they are not deficient, but distinctive.’” It’s a worldview Diptee attributes to Daniel Kish’s mentorship and expertise.

Diptee described the process of finding a team at UC Berkeley as “absolutely effortless.” After just a few interactions with students who were interested in his pitch, Diptee found three UC Berkeley student collaborators: Fátima Pérez Sastre (Business Administration and Management, 2019), Jack Wallis (Mechanical Engineering, 2022), and Arnav Gulati (Physics, 2022). So far, the team has interviewed up to a hundred people who are blind or visually impaired. Their goal is to shape their SEP technology so it fits the largest number of users.

Normally people who are blind or visually impaired become dependent on assistive technologies that process the information and provides a signal to the user in the form of a vibration or audible alert. In contrast, the Sonic Eyewear Project leans heavily on people’s brains to process the raw echolocation signal. “We have removed the processor out of the technology, which empowers the user” said Diptee.

Bryson Gardner, a technology advisor and product developer for the Apple iPod and iPhone, has helped Diptee envision success in the marketplace. Gardner said he was impressed by Diptee’s “ambition to really understand what the market demands are” by interviewing scores of consumers and being “sensitive to things like style”–something Gardner explained assistive technologies often do not adequately address.

The SEP team is also envisioning ways to make its product sustainable and environmentally friendly. Big Ideas teams that enter the contest under the Hardware for Good category must complete two environmental responsibility workshops sponsored by The Lemelson Foundation. Diptee said these workshops helped his team “introduce and infuse sustainable approaches” into their product development.

“We are implementing green sustainability into SEP by using renewable plastics,” said Diptee. He also explained that the SEP team is working on a clip-on product that can be affixed to existing eyewear, thus eliminating the need to buy an additional pair.

Amanda Brief and Bryson Gardner are excited to see what the Sonic Eyewear Project comes up with next, as the team finishes their degrees at UC Berkeley. Diptee said he is looking forward to seeking out accelerator programs, funding, and mentorship as he and the SEP team further develop their prototype.

Diptee stressed the importance of creating a technology that helps Daniel Kish train as many people as possible to master Flashsonar. “The ultimate goal is to create a device that is low cost for easier economic entry,” said Diptee.

Also of high importance to Diptee is creating a technology that assists populations traditionally excluded, describing Sonic Eyewear Project’s mission as empowering people who seek the same opportunities as everyone else.

“If you enter the space believing that people who are blind or visually impaired can do everything anyone else can do, the solution set becomes that much better and bigger.

UC Big Ideas Contest Joins The Rockefeller-Acumen Student Social Innovation Challenge

The Big Ideas Contest has been named one of four university social innovation competitions to be a part of The 2019-2020 Rockefeller Foundation-Acumen Student Social Innovation Challenge.

The Big Ideas Contest has been named one of four university social innovation competitions to be a part of The 2019-2020 Rockefeller Foundation-Acumen Student Social Innovation Challenge. The other three universities are MIT, University of Michigan, and University of San Diego.

With the new partnership, Big Ideas will support students at all 10 University of California campuses as well as at the Hebrew University of Jerusalem and Makerere University in Uganda to build innovative solutions to poverty and some of the world’s most intractable social challenges. The total number of eligible students across the 12 campuses will be over 300,000 in the 2019-2020 academic year. Students are encouraged to propose innovative solutions across a broad range of social impact tracks, including: Workforce Development, Global Health, Food & Agriculture, Financial Inclusion, Energy & Resources, Education & Literacy, Cities & Communities, and Art & Social Change.

As part of The Rockefeller Foundation-Acumen Student Social Innovation Challenge, the Big Ideas Contest will offer students an exclusive set of resources that leverage the experience of the Rockefeller Foundation and Acumen in building successful social enterprises. Winning teams from Big Ideas will be invited to join a social innovator network hosted by Acumen, where they can connect with peer innovators and receive ongoing support.

“We at Big Ideas are delighted to be part of the 2019-2020 Rockefeller Foundation-Acumen Student Social Innovation Challenge. Collaborations, networks, partnerships–and especially challenges–are what make the social enterprise sector grow and hum,” said Phillip Denny, director of Big Ideas. “We expect the usual avalanche of world-changing ideas from students this academic year.

Acumen is a global nonprofit, founded in 2001 with seed capital from the Rockefeller Foundation, Cisco Systems Foundation, and three individual philanthropists, which tackles poverty by investing in sustainable businesses, leaders, and ideas. The Rockefeller Foundation‘s mission, unchanged since 1913, is to improve the well-being of humanity around the world. Since its 2006 establishment at UC Berkeley, Big Ideas has inspired innovative and high-impact student-led projects aimed at solving problems that matter to this generation through an annual contest that provides funding, guidance, and encouragement.

CONTACT:
Phillip Denny,
Director, Big Ideas Contest
pdenny@berkeley.edu
(510) 666-9120

How One Big Idea Led to an Innovative Co-working Solution

Rohaut wondered if there might be an opportunity to transform underutilized residencies like her apartment during the day into productive spaces for freelancers — to create a kind of “Airbnb for coworking spaces.” That spark led to Codi, an online platform

By Emily Denny

As a freelancer and a master’s degree student at UC Berkeley’s College of Environmental Design (M.C.P.), Christelle Rohaut found coffee shops too crowded, co-working spaces too expensive, and her own home too isolating. In 2016, on her daily commute home, she saw rows of overpacked coffee shops.

“I also found it incredibly ironic that my living room was empty all day long,” said Rohaut.

That’s when she had her “ah-ha” moment. Rohaut wondered if there might be an opportunity to transform underutilized residencies like her apartment during the day into productive spaces for freelancers — to create a kind of “Airbnb for coworking spaces.” That spark led to Codi, an online platform that connects freelancers sick of coffee shops and expensive coworking spaces with owners and renters looking for additional income to help with housing affordability and building connections within their local community. (Image: Get the Codi app and walk to work at codiwork.com!)

“Our goal is to bring back what you need to feel productive in your work, next to where you live,” added Rohaut to underscore what differentiates Codi from all other co-working spaces. She also stressed that Codi addresses the rising housing costs while reducing traffic and pollution. “It’s a model that is tailored toward addressing the main challenges facing the workforce in most U.S.cities”. This is especially distressing in the especially in the Bay Area, where the average rent for a one-bedroom apartment in San Francisco is $3,750 according to Zumper.

Boosted by F7, a seed investment fund comprised of seven female leaders who met during their tenure at Facebook, Rohaut and her team of seven are launching Codi across the Bay Area later this month.

Rohaut credits much of her early success to the opportunities and resources she was able to access at UC Berkeley in honing her entrepreneurial skills. In 2017, she took the Social Innovator On-Ramp, a Blum Center course that helps students take an idea and turn it into a viable project. The same year, she entered Codi into the Big Ideas Contest, a social innovation competition that since 2006 has helped 6,300 students go on to win over $2.6 million for their projects. Much to her surprise and delight, Codi took first prize in Big Ideas’ Connected Communities category for the 2017-2018 contest season.

When asked how other Berkeley students can become successful entrepreneurs, Rohaut’s responded without missing a beat, “Do Big Ideas,” because the contest provided her with the support and confidence she needed to get Codi off the ground. It also gave her experience pitching in front of large crowds and connected her with an invaluable mentor, Steven Horowitz, a startup advisor who is the founder and principal of the Ovidian Group, an intellectual property business advisory firm in Berkeley. (Image: Christelle Rohaut, 2nd from left, with the Codi team.)

“There were so many great projects submitted. Winning the top prize was a great validation of our mission, and being able to work with a mentor like Steven is an amazing opportunity,” added Rohaut.

“I bought the pitch: there’s a problem, there’s a solution, and I thought. Let’s go with it,”  remembered Horowitz of the first time he heard Rohaut pitch Codi. “There’s something about Christelle’s intelligence and her earnestness that communicates a kind of can-do and will-do attitude,” said Steven. “She’s got that drive.”

Horowitz said he also was intrigued by Codi because of its circular economy model, connecting freelance workers and hosts with local economies. He believes the company could engender many indirect benefits to cities, local economies, and freelance workers.

Codi is entering a crowded sharing economy market. Yet as opposed to other co-working companies, it focuses on location, conveniently building coworking networks within neighborhoods, rather than downtown metropolitan areas.

“Our specialty is that we connect home-based workspaces during the day with workers in their neighborhood,” said Rohaut, who added that her favorite part of Codi is when freelancers working for the first time in the same home organically go out for lunch together. Not only is this important to bringing traffic to a neighborhood’s local economy, she explained; it also creates a sense of community among neighbors, something she feels her generation is losing rapidly.

Codi’s seed funding from F7 came not only because Rohaut is one of the few female founders in the Bay Area, but because her startup’s central mission is to create a positive social impact. Rohaut said she often finds herself as the only woman in the room during large corporate meetings. However, due to F7’s investment, she said, “It feels great to be part of something that encourages women to go ahead and follow their dreams, even if that space is dominated mostly by men.”

Rohaut’s startup leverages the idiosyncrasies of the San Francisco Bay Area real estate market, yet she believes her idea will work very well in most major US cities such as Los Angeles, Seattle, Portland, and New York.

“We are very excited to have launched our app,” she said. “And we have a long waitlist — hundreds of people have already signed up in the Bay Area. Let the Codi revolution begin!”

Big Ideas Judge Ishita Jain: Human-Centered Design for Social Impact

Ishita Jain, a judge in the 2018-2019 Big Ideas Contest, specializes in using design as a tool for social impact. She works at the Autodesk Foundation, where she supports entrepreneurs and innovators focused on innovative design solutions

By Francis Gonzales

Ishita Jain, a judge in the 2018-2019 Big Ideas Contest, specializes in using design as a tool for social impact. She works at the Autodesk Foundation, where she supports entrepreneurs and innovators focused on innovative design solutions to the world’s most pressing social and environmental challenges. Ishita honed her passion for design through a Master in Design for Social Innovation at the School of Visual Arts, where she developed skills in ethnographic research, facilitation, user experience, systems mapping, data visualization, social entrepreneurship, and leadership.

Big Ideas sat down with Ishita to learn how social entrepreneurs can use the human-centered design process to drive their work forward and increase their impact.

How would you describe human-centered design?
I would define human-centered design (HCD) as a bottom up process where end users and other stakeholders play a key role in shaping solutions that meet their needs. The HCD approach prioritizes participation by community members and helps remove biases that we might have as people coming from outside of that community attempting to solve a problem.

What are the differences between the use of human-centered design in the private sector versus the social impact sector?
Ultimately, I think the difference between HCD in the private sector as opposed to the social impact sector comes down to intention. The driving goal in the private sector is to make a product user-centric, so that people will consume more of it and thus increase corporate profits. In contrast, in the social sector, HCD is a tool that can be used to understand and develop solutions to problems where there may not be a monetary incentive.

What role do you see human-centered design playing in the social impact and international development space today?
I see HCD as a tool to create environmental and social value. It can be used in many ways, but the four that resonate most with me are:

  1. Problem Finding: The HCD methodologies and frameworks help you get to the core of a problem. The problem statement will evolve over time and the longer you look, the closer you’ll get to the true problem.
  2. Community Understanding: As practitioners in the social impact space, we often come from outside the community we’re trying to help. Our decisions and hypotheses are initially based on assumptions. HCD methodologies can be used to engage community members and build empathy to prove or disprove those assumptions.
  3. Rapid prototyping: Sometimes we can get stuck in research mode, but the HCD process forces you to test early ideas. Presenting your prototypes as works in progress will help users feel comfortable commenting on what they like or don’t like.
  4. Continuous learning and reflection: The HCD process encourages daily reflection and analysis. The key here is continuous learning. With each finding, asking yourself, “What does it mean?” and “How does it change my work?”

Is there an example of an organization successfully using HCD methods that you can share?
The one that immediately comes to mind is Proximity Designs, a nonprofit social venture working to reduce poverty and hunger for tens of thousands of rural families in Burma/Myanmar since 2004. Proximity addresses extreme poverty by treating the poor as customers and offering innovative and affordably designed technologies and services. For example, its customers replace their rope and buckets with Proximity’s foot-powered irrigation pumps and typically double their net seasonal cash income. Proximity spends countless hours observing and interviewing rural households, learning what they value, identifying root problems and most importantly, developing empathy that leads to lasting solutions to the problems they face. The insights Proximity gleans from intimate exposure to customers are what drives its on-site product design lab. Products are manufactured locally and reach customers through a nationwide distribution network linking independent agro-dealers, village entrepreneurs (who work as product reps), and village-based groups.

What advice do you have for a team that’s been working on a project for six months or a year and then realizes they want to apply HCD methods?
The HCD process can be applied at any time, but you can’t be so wedded to your current solution that, if you learn something new, you’re not willing to pivot. You might realize that you’ve been working to solve the wrong problem, and then think you have to start from scratch. But actually, you don’t have to, because you’ve learned everything that got you to that point and you can build off of that.

Do you have to be a designer to practice human-centered design? What does it take to practice human-centered design?
Absolutely not! Anyone can practice HCD. It’s all about having the right mindset and toolset. In terms of mindset, the five things I think about are: 1) Being open to ambiguity, 2) Adaptability, 3) Ability to learn from failure, 4) Empathy, and 5) Collaboration.
In terms of toolset, the things I keep using are:

  • Mapping frameworks: Stakeholder mapping and systems mapping can be used to better understand the landscape.
  • Storytelling methods: Framing the problem/solution in a compelling narrative is essential when communicating with stakeholders including partners, funders, and users.
  • Monitoring and evaluation: Design is such an iterative process that your objectives will change over time, but it’s important to figure out what your north star is (e.g. reduce plastic waste) and use M&E to assess your progress in reaching that goal.
  • Facilitation: Design is a team sport. The best designers are adept at bringing people together from diverse backgrounds to work towards a shared goal.

What resources would you suggest to people who are interested in starting to incorporate human-centered design principles and methodologies into their social impact work?  
Podcasts are a great way to get a sense of what people are doing all over the world. My favorite podcast is Social Design Insights by the Curry Stone Foundation. Another resource I would recommend are open innovation challenges. Tackling an issue you care about on a challenge site like OpenIdeo is a great way to start practicing HCD. I participated in an open challenge and found it interesting to see how people from all over the world were thinking about the same challenge in different ways. Toolkits are also a great free resource. The top on my list are Design for Health from the Bill and Melinda Gates Foundation and USAID, the DIY toolkit by Nesta UK, and the NYC Civic Service Design toolkit. Another resource that I can’t emphasize enough is conversations with people working in the HCD field. These informational interviews will give you a fuller sense of how you really do this work.

Any final words of advice for student innovators reading this?
Make sure that the needs of the people are at the heart of your innovation. I would also challenge budding human-centered designers to think about a new concept: environmental-centered design. This involves asking: “How does one design for a ‘client’ who doesn’t have a voice?” While I see a lot of value in the HCD methodology, I am critical of thinking about human needs in a vacuum, without considering wider environmental concerns. This is especially true for the private sector. We want so many new things, but at what cost? It’s becoming more and more necessary to know our own limits in terms of how far we can stretch our planet’s resources.

Motivation and Mentorship Spurred 2019 Big Ideas Contest Winners

How do you become a social entrepreneur? The question has been the subject of many articles, books, and TED talks. For applicants to the Big Ideas social innovation contest, however, the answer is fairly simple: motivation and mentorship.


How do you become a social entrepreneur? The question has been the subject of many articles, books, and TED talks. For applicants to the Big Ideas social innovation contest, however, the answer is fairly simple: motivation and mentorship.

The recently concluded 2018-2019 Big Ideas Contest brought together over 400 judges and mentors—from six continents—to evaluate proposals and support teams. This group looked at a record number of applications (337) from eight UC campuses to award prizes ranging from $2,000 to $15,000 to 34 undergraduate and graduate students teams, the majority of which were female-led. While securing funding is necessary for any early stage social venture, winners consistently said the key catalysts  were the Contest’s nine-month structure and access to mentorship.

Ryan Barr (center) and the RePurpose Energy team

“The best way to grow an idea into a plan is to research and write under the guidance of a mentor,” said Ryan Barr, a UC Davis PhD student whose RePurpose Energy won first place in both the Energy & Resource Alternatives category and the Big Ideas Grand Prize Pitch Day.

Barr, who is developing a product and service to test, reassemble, and redeploy used electric vehicle batteries to provide commercial solar developers with energy storage solutions at half the cost of new battery alternatives, was motivated by the possibility of Big Ideas’ seed funding. Yet he also knew he needed expert help.

“Beth Ferguson, our mentor, offered a fresh perspective on how to communicate our technology’s potential to investors, current collaborators, and our larger community,” he said. “And Big Ideas has opened doors to additional funding and growth opportunities.”

Other highlights from this year’s Big Ideas Contest included a spike in applications from across the University of California system and the continued success of student teams from Makerere University in Uganda, which has been an international partner of Big Ideas since 2014. Since implementing the UC System Student Innovation Ambassadors program in 2017, Big Ideas has seen an 88 percent increase in overall applications from UC system, proving that student-to-student support helps. The Contest also saw a record number of applications from Makerere University—77 in total—including a first place and honorable mention in Global Health, and second place winners in the Energy & Resource Alternatives and the Food Systems categories.

“Over the past 13 years, it’s been great to see the Contest grow—not only in terms of applicants, mentors, and judges, but also in terms of the gender and geographic diversity,” said Phillip Denny, director of Big Ideas. “This diversity makes sense because, inherently, social entrepreneurs are out to diversify access to the world’s key resources and opportunities.”

Moses Kintu, who led the winning Cloud-based Emergency Response System (CERS) team with classmates from Makerere University in Uganda, said he found the nine-month period of reworking his idea for using mobile technologies to improve ambulance service in Kampala to be crucial.

“The mentorship program was an unbelievable learning opportunity, and participating in Big Ideas helped us to fine-tune our project and execution plan after a lot of chopping and changing and pivoting,” said Kintu, a fourth year Health and Medical Sciences undergraduate student.

UC Merced’s Haoyu Niu, iBMW team lead.

Haoyu Niu, a UC Merced PhD student whose agtech robot iBMW won first place in the Food Systems category, viewed the Contest as a skills-building exercise.

“During training and mentoring period, I learned how to write a good proposal, how to show my idea has social impact, and how to build a team,” said Niu. “Big Ideas provided the mentorship and resources that enabled me to make my iBMW project concrete, feasible, and scalable.”

A complete list of this year’s 2018-2019 Big ideas winning teams can be found on the Big Ideas website!

About Big Ideas: The Rudd Family Foundation Big Ideas Contest provides students with funding, support and mentorship for developing their social ventures. Since its launch in 2006, Big Ideas has received over 2400 proposals, supported more than 7,000 students from multiple universities, and provided seed funding for participants that have gone on to secure over $650 million in additional funding. The Big Ideas contest is made possible through the generous support of the Rudd Family Foundation, as well as category sponsors including Autodesk Foundation, The Lemelson Foundation,  USAID, the UC Office of the President, Center for Information Technology in the Interest of Society (CITRIS), Associated Students of the University of California (ASUC), and the Blum Center for Developing Economies.