ZestBio Continues Innovation with Waste-based Products

Early in 2017, Ryan Protzko, then a doctoral student in biochemistry at UC Berkeley, was working on research to turn orange peels into eco-friendly bottles and contacted a citrus juicer in California’s Central Valley. Would the company be able to spare some orange peels? Yes, responded the representative, the juicer could

By Tamara Straus

Early in 2017, Ryan Protzko, then a doctoral student in biochemistry at UC Berkeley, was working on research to turn orange peels into eco-friendly bottles and contacted a citrus juicer in California’s Central Valley. Would the company be able to spare some orange peels? Yes, responded the representative, the juicer could truck “a couple tons” of wet navel peel to Protzko’s lab free of charge.

Protzko, co-founder of the green chemistry startup ZestBio, tells this story to widen people’s eyes to the gargantuan amount of agricultural waste produced on Earth. Up to 50 percent of citrus fruit, potato, sugar beet, and grape weight is made up of wasted matter: peels, pulps, and pomace—and that matter comprises only 10 percent of the crops’ value.

In numeracy, citrus pulp and peel alone generate 10 million metric tons of waste worldwide every year. Much of it is reused as feed to cattle, but this requires an energy-intensive process. Peels that are not dried can end up in piles of putrefying waste that cause environmental damage to local waterways and release greenhouse gases, particularly methane. It makes one guilty to drink a glass of orange juice.

Nonetheless, the free citrus pulp offer was confirmation for Protzko and his ZestBio partners—Luke Latimer, who received his PhD in chemistry from Cal in 2017, and UC Berkeley Bioengineering Associate Professor John Dueber—that the raw materials they needed were more than available. What they also soon discovered was that agricultural producers are keen to collaborate on green chemistry products which repurpose their waste, increase their crop value, and reduce emissions by repurposing peel, pulp, and pomace for viable and especially non-oil-based products.

“Just the idea of taking agricultural waste and turning it into something else was exciting to producers,” explained Protzko to the sound of a whirring fermentation shakers in his lab at Berkeley’s Energy Biosciences Building. “It took us some time to figure out what we should do and what might be economically viable—but that eventually came from talking to big chemical manufacturers and from the industry responses to our academic paper.”

That academic paper demonstrated the possibility of using engineered yeast to convert pectin-rich orange peel waste into plastic bottles. It is an advance enabled by the last 10 years of metabolic engineering, says Protzko. ZestBio’s goal is to use yeast to make chemical building blocks, which include the plastic polyethylene furanoate (PEF)—a bio-based plastic produced from agricultural waste. The team is one step closer to that goal, as demonstrated in a November 2018 Nature Communications paper, in which the researchers solved challenges associated with engineering a microbial strain to convert pectin-rich hydrolysates into commodity and specialty chemicals.

The Nature Communications paper lands a week after one of California’s most extreme environmental disasters—the Butte County fires, which have been attributed to fossil fuel-driven climate change and which covered the Energy Biosciences Institute in smoke the day of the ZestBio interview. Among the advantages of PEF, says Protzko, is reducing reliance on its chemical cousin, polyethylene terephthalate (PET), found in food packaging and plastic drink bottles. Indeed, when it comes to bottles, an environmentally sustainable solution is in demand. A Pacific Institute study found that approximately 17 million barrels of oil equivalent were needed to produce the plastic water bottles consumed by Americans in 2006—enough energy to fuel more than one million cars for a year.

“Waste causes environmental issues,” says Protzko. “If we can create sustainable products then we’re actually replacing oil and other unsustainable resources.”

ZestBio is part of an increasing number of bioscience startups in the Berkeley area—including  Zymergen, Lygos, Amyris, Zymochem, Sugarlogix, Visolis, and Bolt Threads—that have received support from the Energy Biosciences Institute (a BP-funded partnership of UC Berkeley, Lawrence Berkeley National Lab, and University of Illinois Urbana-Champaign) and the U.S. Department of Energy’s Joint BioEnergy Institute, a research partnership led by Lawrence Berkeley National Laboratory. Since 2007, more than 1,000 researchers have been supported, creating what Protzko calls a “thriving community of Berkeley-based startups involved in bioscience for environmental solutions.”

The cell and molecular biologist from Baltimore did not always see himself as an entrepreneur. It was his co-founder and fellow doctoral student Luke Latimer who pushed him to see their PEF research as a business. Their first step, says Protzko, was to apply to the Big Ideas student innovation contest in the fall of 2016.

“Big Ideas was what jump-started everything for us,” says Protzko. “It forced us to think through step by step what everything would look like and develop a foundation for the company. It was our first time transitioning from being just graduate students to thinking about the bigger impacts we could have.”

Latimer and Protzko submitted their pre-proposal in November 2016 and were assigned an advisor, Tony Kingsbury, from the plastics industry, “who was really great about letting us know what challenges we’d be looking forward to. He forced us to think about different products.” The ZestBio team won first place in the Energy & Resource Alternatives category in May 2017.

Since that time, ZestBio has received pre-seed capital from the National Science Foundation’s SBIR/STTR program and is participating in Berkeley’s prestigious Skydeck accelerator program.

“NSF really pushes customer discovery and commercialization. They go after high risk, high reward for Phase 1. What we’re proposing—we definitely know it’s high risk, high reward, because it’s never been done before.”

The ZestBio team is in conversation with Method and other green products formulators to share research information on its bottle composition process and household cleaning ingredient possibilities. The team aims to have its bio-based bottle on the shelf in five years. In 10 years, says Protzko, the team wants to expand its production beyond eco-friendly bottles to include different vegetable processing and products for multiple producers.
“This is also a global issue,” says Protzko. “Over 60 percent of oranges that are juiced are in Brazil. That would be an incredible market to tap into when we have a refined process to do it.”

DOST— Fostering Early Childhood Development in India

Early years of childhood form the basis of intelligence, personality, social behavior, and capacity to learn and nurture oneself. Increasingly, child development researchers are also finding that brain development during the first eight years is the most rapid, with children who receive attention in their early years

By Veena Narashiman ’2020

Early years of childhood form the basis of intelligence, personality, social behavior, and capacity to learn and nurture oneself. Increasingly, child development researchers are also finding that brain development during the first eight years is the most rapid, with children who receive attention in their early years achieving more success in school.

Sneha Sheth (Berkeley Haas MBA ’2016) knew these facts, having designed international programs for women’s empowerment and education for Dalberg, Education Pioneers, and Teach For India. She understood that early education in India was often neglected due to high rates of poverty and illiteracy–and that the nation holds many of the 200 million children in developing countries at risk of not reaching their full potential.

“I met hundreds of mothers, who had never gone to school,” said Sheth of her time working in a Mumbai slum. “They were willing to do whatever it took to get their kids a great education, but they weren’t really sure how. They would often ask me, ‘Well, I didn’t go to school, what can I really do about this?’”

While pursuing an MBA at Cal, Sheth began to think about an education technology project that could serve low-income Indian parents. During the summer of 2015, she and Sindhuja Jeyabal, who was completing a master’s degree at the UC Berkeley School of Information, piloted DOST, meaning friend in Hindi.

Sheth and Jeyabal then turned to the Big Ideas student innovation contest for development and feedback. Their Big Ideas mentor, Anthony Bloome, a senior education technology specialist at USAID, encouraged their ambition to come up with a solution for early childhood development in India. Big Ideas allowed Sheth and Jeyabal to iron out their implementation plan. In May 2016, DOST won in the Mobiles for Reading category.

Soon after, DOST was named one of the Top Three Edtech Startups in 2016 by the Unitus Seed Fund, followed by an invitation to join Y Combinator. In 2017, the team returned to Big Ideas, winning third place in the Scaling Up competition. The nonprofit’s supporters now include the Mulago Foundation, the David Weekley Family Foundation, and the Chintu Gudiya Foundation, among others.

The path to creating DOST was iterative, said Sheth. “At first, we talked to parents about how those who can’t read can still have a lot of weight in early childhood education. We had to show parents that playing, singing, and talking with their kids was a form of education.”

Sheth and Jeyabal recognized a major challenge was getting busy families to come to DOST early education classes. “You can’t change behavior in one session, and you can’t see changes penetrate in a community in just one session,” said Sheth. Even if one parent was able to attend sessions—and it was often the mothers—DOST wanted to involve fathers, grandparents, aunts, and other extended family members in lesson plans. When the team was brainstorming ideas for a practical approach to this problem, they finally asked, What if we just call them?

Due to the widespread use of Nokia cellphones, Sheth and Jeyabal began to consider a technological approach to parent learning. Sending podcasts to parents, they realized, would allow DOST to serve many families and grow rapidly. Parents also wouldn’t need to make the tough decision of deciding between attending a parenting class or cooking dinner.

Sneha Sheth explaining DOST Education to parents in India.

DOST began to develop 1- to 2-minute daily lesson plans and verbal activities as podcasts deliverable to parents’ phones, allowing busy mothers and fathers to integrate their child’s early development into their daily lives. The audio programs instruct parents to teach basic literacy and numeracy. The first audio program is 24 weeks long, and is targeted at parents of children who are two- to six-years of age. As of October 2018, there are 20,000 Indian caregivers using DOST every day, a figure that has grown 100 times in the last two years.

One of the first lesson plans featured how parents could speak to their children without intimidation. By trying a collaborative approach rather than a violent one, parents reported their children were more receptive to instructions and guidance. One of DOST’s most popular mini podcasts encourages mothers to make rotis in different shapes for dinner—fostering pre-numeracy skills at a young age.

To build awareness for DOST, the nonprofit has hired mothers from the communities it targets. “DOST Champions see the untapped potential in their own community and know how to convince their neighbors to join DOST,” said Sheth. “It’s also a plus to create employment in the areas we work in.”

Ultimately DOST’s mission is to provide uneducated parents with the resources to enable their children to excel. “Whether it’s by categorizing rotis as big or small during cooking or naming the colors in a sari,” said Sheth, “these kids will be more prepared for their future.”

Big Ideas Judge Ryan Shaening Pokrasso: A Commitment to Social Impact and the Law

Ryan Shaening Pokrasso (JD ’13), a San Francisco Bay Area attorney who specializes in assisting social entrepreneurs, has been a longtime judge and advisor for the Big Ideas student innovation competition.
Ryan entered the legal profession by way of nonprofit

By Francis Gonzales

Ryan Shaening Pokrasso (JD ’13), a San Francisco Bay Area attorney who specializes in assisting social entrepreneurs, has been a longtime judge and advisor for the Big Ideas student innovation competition.
Ryan entered the legal profession by way of nonprofit policy advocacy. He served as program director for New Energy Economy, a nonprofit organization in New Mexico, prior to attending law school at UC Berkeley School of Law. While with New Energy Economy, Ryan organized to support a cap on carbon emissions in New Mexico and he co-authored, lobbied for, and helped pass the New Mexico Green Jobs Act to provide funding for training programs in sustainable industries for disadvantaged individuals and families. He also led an effort that culminated in the establishment of the New Mexico Green Chamber of Commerce—an influential network of over 1,200 local businesses dedicated to strengthening local economies through sustainable business practices.

While at Boalt Hall, Ryan was a leader of Students for Economic and Environmental Justice and served as a board member for the Ecology Law Quarterly journal. Ryan worked with students, faculty, and legal practitioners to establish a student run Environmental Justice Clinic to provide pro bono legal services to communities disproportionately impacted by carbon intensive industries and to promote community-driven sustainable economic development in the Bay Area and California Central Valley.

Ryan’s diverse legal experience includes serving as: a law fellow for Accountability Counsel, where he supported indigenous communities impacted by large energy projects paid for by international financial institutions; a law clerk for Shute, Mihaly & Weinberger LLP, where he supported litigation on environmental issues on behalf of community groups, government agencies, and municipalities; and a law clerkship for U.S. Senator Dianne Feinstein’s Senate Judiciary Committee office where he provided extensive policy analysis of congressional proposals for the Senator.

Big Ideas sat down with Ryan to learn more about his career trajectory and commitment to supporting early stage social entrepreneurs.

Why did you found SPZ Legal?
My co-founder—Hash Zahed (UC Berkeley JD ’13)—and I had just completed legal fellowships when we decided to start SPZ. We were both in the process of thinking about next steps and “applying for a job” didn’t sound like it was the right fit for us. When we were in law school, we had talked about the possibility of starting some sort of business together, so that was on our radar. When our respective fellowships were ending, I texted Hash and asked him if he wanted to just start our own law firm. He wrote back, “Yes!”
We agreed that starting a firm would give us the opportunity to meet a lot of common goals. Specifically, we could structure our lives in a way that is often lacking from a career practicing law, we could have a great impact through using our legal knowledge and tools to assist social entrepreneurs in building business focused on social change and environmental stewardship, we could create a great place for others to work, and we could do all of this while making a good living for ourselves (which we did not do for the first couple of years!).
In law school, there is a common idea that you can either make a lot of money, work endless hours, and not be focused on having an impact on society, or you can not make money and have a societal impact. We thought this was a false dichotomy, so we started SPZ.

Can you talk about the dynamics between you and your co-founder? How do you complement each other? What advice do you have for students looking for a co-founder?
Hash and I were great friends prior to founding SPZ. You often hear that you should not mix friendship and business. And in working with our clients, we have definitely seen situations where friendships fell apart in the context of business relationships. But the reason that these friendships fall apart is a lack of communication—when friends were hesitant to have “hard conversations” with each other. Oftentimes, friends just assumed that they are on the same page about plans, roles, and responsibilities for the business, when they were not. However, when friends turned business partners are intentional about communication and focus on discussing things as they arise and as they are envisioned, then it can be the best type of business relationship. The reason for this is that friends have each others’ back in a way that business partners may not. When my son was born, Hash took on everything for a long time and never asked for anything in return. A business partner would not have done this. I am happy to say that Hash and I are still friends! And in fact, we recently added another partner to the firm—David De La Flor—who is also a great friend of ours.
So what I recommend to students looking for a co-founder is to focus on communication and personality fit. Skills, competency, and experience are obviously important, but if you do not enjoy working with your co-founder and spending A LOT of time with them, then it is not going to work.

What is it about working with startups that you’ve found most interesting?
Learning about our clients’ amazing work is by far the most interesting aspect of working with startups. We are learning about deep technology and innovative models for impact on a daily basis. It is really inspiring! And it is also so fun to be able to re-experience the excitement that comes with starting a company over and over again, as we work with first-time entrepreneurs.

Do you think more startup founders are trying to embed social impact into their business model from the start these days?  
Absolutely! I don’t have the exact answer for why this is the case, but I feel like my generation and (even more so) the younger generation after me was raised with the idea that community is important and that there is a calling for each of us to be there for our community. And as community becomes more and more of a global concept, I think that the desire for folks to be there for the broader community around the world is increasing.

If you could give one piece of general advice to an early-stage social entrepreneur, what would it be?
Focus on communication—with co-founders, with customers, with vendors, with colleagues, and with anyone else who touches your business. If you have a perfect company and product but you don’t know how to be clear and friendly in communications, opportunities for success will fall by the wayside.

What’s one legal question that is never too early to start thinking about?
I would say that you should be thoughtful about protecting confidential information and IP as early as possible!

To learn more about SPZ Legal, please visit their website: http://www.spzlegal.com/
This is the first in a series of Q&As with Big Ideas judges and mentors.

VIDI—Another Way to See Surgery

Basic surgeries are far from basic. They require approximately 50 tools, which take about 2 minutes each for an experienced technician to clean. Operations in a trauma unit require as many as 400 tools. And in both environments, surgical tools can be easily misplaced, thrown away, or

By Veena Narashiman ’20

Basic surgeries are far from basic. They require approximately 50 tools, which take about 2 minutes each for an experienced technician to clean. Operations in a trauma unit require as many as 400 tools. And in both environments, surgical tools can be easily misplaced, thrown away, or misassembled. In fact in the U.S. alone, busy surgical teams inadvertently leave an instrument inside a patient about 1,500 times a year.

Solving the problem of surgical tool tracking is the focus of VIDI, a startup launched in November 2017 by Federico Alvarez del Blanco (’18 UC Berkeley MBA), John Kim (PhD ’18 UC Berkeley/UCSF Bioengineering), Hector Neira, (PhD ’18 UC Berkeley/UCSF Bioengineering), and Robert Kim (PhD candidate, UCSD MD/PhD, Neuroscience)—which received a Big Ideas 2nd place award in May in the Hardware for Good category.

The group of Cal students were inspired by a campus workshop on visual recognition sponsored by information technology company NEC. They began to realize that the same machine learning technologies being deployed for self-driving cars could be used to increase hospital efficiency by tracking the flow of sterilization tools used in operations and thus minimizing medical errors.

VIDI (which means “see” in Latin) is being developed to do the following: As technicians prepare instruments before a procedure, a camera facing the surgical tray tracks where each tool goes and ensures the number of tools present in the beginning remains constant throughout the process. When a tool goes missing, the technology alerts technicians of a possible error.
Neria, Kim, del Blanco, and Kim initially decided to target hospitals’ Central Processing Departments, where most tools are sterilized, since this area is more accessible than operating rooms. “We figured it was a good place to start. The less high stakes for a prototype, the better,” said John Kim. The team also realized sterilization operators are vastly underappreciated and underpaid, even though they are expected to enable fast turnover of surgical tools. “These technicians don’t stay in the same hospitals for a long time, because they burn out quickly. Also, every hospital has a different technique and different name for their procedures. It’s super easy to get confused and make a mistake as an operator,” added Kim.

Yet the focus on the Central Processing Departments did not yield enough information about tool loss. So the VIDI team members turned their attention to the surgical room. By placing a table top camera facing the surgical tray (filled with cleaned instruments), VIDI was able to automatically catalog the tools, a feature that cuts the operator’s time by half.

To further their idea, Hector Neria, John Kim, and Robert Kim participated in the National Science Foundation I-Corps, and conducted upwards of 100 interviews to understand the state of the medical field. From there, they entered the Haas NEC Innovative Solutions Fair, where they partnered with MBA student Federico Alvarez del Blanco, and subsequently won first place. Throughout the process, they explored new markets.

Said John Kim: “Our initial motivation was to tackle the issue of surgical tools being left in patients [a term called RSI], but that only accounts for 5 percent of all misuses… It’s not a huge market. We discovered that tracking the instruments was not well managed, and hospitals were having a hard time converting to new tools.”

At this stage, they were ready for Big Ideas ideation and mentorship.

“Previous competitions were mainly focused on customer discovery,” said Kim. “We needed Big Ideas to receive feedback on our value proposition, and this feedback helped us understand more about our competitors and where they lie in the market.”

With the help of their Big Ideas mentor, product development specialist Bayan M. Qandil, they began to frame their business proposal. “One of our biggest hurdles was determining hospital workflow, and where VIDI fits in [it],” said Kim. “Big Ideas allowed us to experience the hospital atmosphere more intimately, so we could understand of how the day-to-day works. Their feedback was invaluable.”

One of their main takeaways and pivot points began with the realization that unlike other companies, VIDI users wouldn’t be the ones buying the product. In fact, the financial decision makers—hospital administrators—would never touch VIDI, yet they were still the people the team has to convince. “It’s a tricky situation to be in, but ultimately a good challenge,” said Kim. “Interviewing technicians from UCSF and the CEO of John Muir’s Medical Center helped us understand the balance of things. Hospitals realize the gravity of surgical mistakes and want to eliminate them. ”

VIDI now has the capability to detect 50 surgical instruments in a hospital setting. In September, they were chosen as finalists in the 2018 Collegiate Inventors Competition, which rewards innovation and research conducted by college students and their faculty advisers. They’ll be traveling to Virginia in November for the final round, in the hope to receive funding to advance their project.

The VIDI  team, which chose its name from Julius Caesar’s saying veni vidi vici, is not shy about its excitement for the future. Said Kim, “The healthcare system desperately needs improvement—and our team wants to get our hands dirty as soon as possible to help hospitals with these unforced errors.”

MarHub: A Technology to Help Refugees Navigate Asylum

In 2016, as Sarrah Nomanbhoy was starting her MBA at the Haas School of Business, the refugee crisis in Europe was in its second peak year and over a million applicants applied for asylum to the EU.
Nomanbhoy, a native Californian, had been watching

Veena Narashiman ’2020

In 2016, as Sarrah Nomanbhoy was starting her MBA at the Haas School of Business, the refugee crisis in Europe was in its second peak year and over a million applicants applied for asylum to the EU.
Nomanbhoy, a native Californian, had been watching the refugee crisis unfold since her undergraduate days at Stanford, where she studied international relations. She understood that the forces behind the crisis were bound to exacerbate the situation and the number of displaced people would only increase. She also began to understand that only 2 percent of refugees have access to voluntary repatriation, resettlement, or local housing solutions; the rest face long-term encampment, urban destitution, or perilous journeys.

At UC Berkeley, Nomanbhoy learned from Law Professor Katerina Linos that many asylum seekers arriving in Europe lack adequate information about how to apply for asylum, particularly how to prepare for the arduous asylum interviews. This motivated her and fellow graduate students Jerry Philip (Haas MBA ’18) and Peter Wasserman (Haas MBA 18) to apply for a Hult Prize focused on the refugee crisis.

MarHub intern Ramah Awad (left) and Jerry Philip (EWMBA ’19) show MarHub’s prototype to NGO staff in the Ritsona Refugee Camp in Greece.

Their idea was to come up with a digital means to inform asylum seekers about what to expect at asylum interviews and to convey a variety of legal rights, including the option to review interview transcripts and replace a translator. According to Nomanbhoy, about 70 percent of asylum seekers receive negative decisions after this first set of interviews, and many are in limbo pending the outcome of the appeal process.

With support from various Berkeley grants, the team traveled to Greece during the summer of 2017 to research the project. They saw firsthand that refugees often seek asylum alone, without much legal advice. Although legal aid organizations were on the ground, they witnessed there were not enough resources to accommodate the many asylum cases. As a result, the refugees often went into the life-defining interview process blind, reducing the chances for a favorable outcome.

When the three students returned to campus, they began to develop a chatbot, called MarHub (a reference to the Arabic greeting marhaba), which would allow refugees to receive personalized information regarding their specific path to asylum. Among the team’s insights is that a vast majority of Syrian migrants in Europe and the Middle East own smartphones and thus can be serviced remotely, without a large team on the ground.

Said Nomanbhoy: “The gaps in legal assistance are widely acknowledged, but it’s just a very difficult problem to tackle. When refugees seek asylum, there isn’t enough legal aid to go around. The procedures are constantly changing, and it is difficult for organizations to disseminate new information. We just make that information more accessible.”

By the fall of 2017, the MarHub team knew they had a strong idea, but they were struggling with their implementation strategy. They turned to the Blum Center’s Big Ideas student innovation contest for mentorship and support.

“Big Ideas forced us to flesh out the logistics of our pilot,” said Nomanbhoy. “We discovered some small pitfalls in our initial strategy, and thankfully we were able to proactively address them.”

Katy Digovich, who works for the Clinton Health Access Initiative and served as MarHub’s Big Ideas mentor, proved especially beneficial, as she has expertise in implementing technology solutions in resource constrained environments.

“Katy helped us think about building strong partnerships and managing the expectations of our key stakeholders,” said Nomanbhoy. “There are so many people affected by this refugee crisis. We realized the dangers of wanting to go too big too quickly.”

Feedback from the judges in the first and second rounds of the competition helped Nomanbhoy and her colleagues refine their purpose and think carefully about their approach. Utilizing feedback from the judges in the first and second rounds of the competition allowed the team to refine their purpose and helped them win third place in the Connected Communities category in May 2018.

The Marhub team is now preparing to launch a limited pilot in Lebanon early next year. Refugees there will be able to access MarHub on Facebook messenger and receive updated information instantaneously. After refugees answer a few questions, for example, the MarHub tool walks them through what to expect and how to present their case. The information comes directly from legal organizations devoted to the refugee crisis, protecting refugees from misinformation.

In the short term, Marhub’s chatbot will help people apply for refugee status and resettlement
and provide information about legal rights. In the long term, the team hopes to connect refugees with a wide range of services, including job placement, health services, and housing.

“The scale of the crisis is overwhelming, but we’re starting with a narrow focus,” said Nomanbhoy of her team’s approach. “We hope to expand our scope as we learn more about the needs of our stakeholders.”

The Lemelson Foundation and the Blum Center Partner to Equip Students to Deliver on Big Ideas with a Small Environmental Footprint

The Lemelson Foundation, the world’s leading funder of invention in service of social and economic change, and the Blum Center for Developing Economies


The Lemelson Foundation, the world’s leading funder of invention in service of social and economic change, and the Blum Center for Developing Economies are embarking on a yearlong collaboration to enable students participating in the University of California Big Ideas Contest to increase their expertise in developing environmentally responsible inventions and innovations. The initiative exposes students to sustainable practices with the goal of increasing awareness around environmental impact throughout the invention and business model development process–from the materials used to the end of lifecycle implications.
The partnership between The Lemelson Foundation and the Blum Center will enhance the importance of environmental responsibility in the Big Ideas Contest, with special emphasis on the Hardware for Good category. Additionally, there will be an increased focus on engaging students from low-income and underserved backgrounds to participate in the contest.
Since 2006, the Blum Center has hosted the Big Ideas student innovation prize, to provide mentorship, training, and resources for budding social entrepreneurs across the University of California system. Hardware for Good encompasses everything from wearable and assistive technologies and devices to improve agricultural productivity to smart home systems that improve energy efficiency and safety. The 2017-2018 winner in the Hardware for Good category was Innovis Medical, a blood clotting prevention device for civilian and military trauma care that is being tested on cardiac patients at UC Davis Medical with the aim of FDA approval by 2021.
Said Phillip Denny, director of Big Ideas: “Since 2006, over 6,000 students from more than 100 majors have participated in the Big Ideas Contest, raising more than $2.4 million in seed funding that has been invested across 450 ventures. In this age of climate change and resource constraints, we need more students focused on planet-saving big ideas. We are thus immensely grateful to The Lemelson Foundation for making environmental responsibility an explicit element of the competition and for strengthening our outreach to low-income and first-generation college students. Diversity in innovators leads to diversity of innovations.”
With support from The Lemelson Foundation, Big Ideas 2018-2019 activities will include educational programs coupled with outreach to keep environmental responsibility top-of-mind as student inventors and innovators design new devices and ventures. Judging criteria will also be modified to reflect greater emphasis on environmental impact. Among the student education programs will be the “Inventing Green” workshop on October 22 to raise awareness and understanding of environmental responsibility in innovation and entrepreneurship among the University of California’s 240,000 undergraduate and graduate students and participating students from Makerere University in Uganda and Hebrew University in Jerusalem. The Lemelson Foundation funding will also support Blum Center practitioners-in-residence who will provide environmentally responsible design expertise to Big Ideas student teams and their projects.
“Students have the passion and drive to make the world better through inventions and entrepreneurship, and the Big Ideas program will better prepare them to ensure the solutions of today don’t become the problems of tomorrow,” said Cindy Cooper, program officer for The Lemelson Foundation. “Thinking holistically about environmental impact early on can also lead to more creative product ideas and put startups on a path to being more competitive and resilient as they grow to scale. We’re excited to see what students come up with.”

Big Ideas Winner Ricult Advancing Machine Learning for Improved Smallholder Farming

As a graduate student at MIT, Aukrit Unahalekhaka decided to put his education toward a critical piece of the global hunger challenge: financial inclusion for smallholder farmers.

By Lisa Bauer

Globally, 1.5 billion people depend on small farms, which produce roughly 80 percent of the developing world’s food. Yet smallholder farmers remain some of the world’s most impoverished and food insecure people.

Aukrit Unahalekhaka, a co-founder of Ricult, a 2017 Big Ideas winner, knew this implicitly. He had grown up in a family of farmers in rural Thailand, and had witnessed firsthand his community’s struggles with the land. As a graduate student at MIT, he decided to put his education toward a critical piece of the global hunger challenge: financial inclusion for smallholder farmers.

Together with fellow MIT graduate student Usman Javaid, a native of Pakistan, Unahalekhaka has spent the last three years building a digital platform for smallholder farmers to access credit. The founders have been motivated by the fact that farmers who own less than two hectares are economically stuck; they have no means to invest in their properties or agricultural improvements–and often rely on loan sharks who charge exorbitant interest rates, trapping generations of farmers in cycles of debt and poverty.

Unahalekhaka and Javaid also have understood that access to credit is not the only problem for smallholder farmers. Credit is intertwined with other challenges, such as transportation logistics and precise weather forecasting. They thus designed Ricult to offer an integrated digital platform across the entire value chain, tracking end-to-end data and leveraging learnings to boost agricultural productivity and efficiency for all stakeholders, from farmers to input suppliers and buyers. Ricult is an apt name for their innovation. It underscores the importance of the middle of the agricultural value chain (“ricult” are the middle six letters of the word “agriculture”).

Since March 2017, the agtech startup has been working in Thailand and Pakistan, with plans to expand to neighboring countries. It also recently raised $1.85 million in seed funding, with the Bill and Melinda Gates Foundation as the lead investor. Further, Ricult is collaborating with the Telenor Group’s telecommunications company, DTAC, to expand across Thailand, and has caught the attention of seed investors such as 500 Startups.

Ricult is now taking off, but in the early years developing ideas for an effective platform was a challenge. Another challenge was finding funders. The team spent several years applying to student innovation contests, receiving awards from MIT Ideas and the DOW Sustainability Challenge. The founders turned twice to UC Berkeley’s Big Ideas Contest, to take advantage of its eight months of product development, advising, and mentorship. In 2016, Ricult won third place in the Food Systems category. In 2017, the Ricult team earned second place in the 2017 Scaling Up category.

“The exercise of writing a thorough business plan for the Big Ideas competition proved invaluable,” said Unahalekhaka. “It ensured that everyone on our team was on the same page and helped us think through the key points of running a business. We Skyped with Big Ideas staff and mentors several times and received prompt, detailed feedback that helped us strengthen our business.”

One early idea for the Ricult platform was to harness machine learning and predictive analytics for farmers, input suppliers, food processing companies, and banks alike. To do so, the Ricult team developed local and national partners along the agricultural value chain in Pakistan and Thailand. Services to farmers include: access to agricultural inputs, such as improved seeds, fertilizers, and pesticides that are synchronized with crop cycles and priced at least 30 percent below the market rate; and advanced agronomic analytics and insights, such as soil testing, optimal crop rotation, and microclimate weather analytics. By cutting out unnecessary middlemen and decreasing crop spoilage, Ricult is aiming to transfer cost savings to farmers and increase their profitability.

As important, farmers that work with Ricult are gaining access to formal credit and affordable loans at interest rates at least five times below market rate. Ricult links farmers directly with buyers and guarantees payment within 48 hours, a significant departure from the traditional 60- to 90-day turnaround. Timely compensation allows farmers sufficient time and capital to prepare for the next planting season without being trapped in debt to middlemen.

The model, driven by data analytics technology, has increased farmer productivity by 50 percent, according to Ricult reporting. The company also is selling its land data to banks, said Unahalekhaka: “It functions as a form of collateral, so that farmers can finally access formal loans. Basically, we are solving two problems in one.”

Ricult is one of a growing number of social enterprises in developing countries reaping the benefits of technology. While computational advancements have numerous applications for sustainable development, leveraging machine learning to boost agricultural productivity is among the most promising. Investments in agriculture are widely viewed as the greatest weapon against global hunger and poverty; and growth in the agriculture sector has proven to be two to four times more effective in raising income among the poorest compared to other sectors.

“We are a double bottom line company,” said Unahalekhaka. “We want to prove that you can operate a sustainable business, while also contributing to the social good. This model is rare in Southeast Asia, but it’s proven an attractive idea to Thai investors who are keen to give back to the rural communities they grew up in.”

Hey UC Students—What’s YOUR Big Idea?

Big Ideas is not just big in aspiration, it’s big in social and entrepreneurial impact. Since 2006, the Contest—open to undergraduate and graduate students at all 10 UC campuses—has kickstarted 2,000 early stage ventures and funded nearly 500 organizations, with teams going on to leverage an additional $650 million in funding in the areas of global health, workforce development, energy and resource alternatives, art and social change, food systems, connected communities, and more.

Big Ideas Contest Launches with New Video Overviews

With the start of the University of California year, comes the start of the Big Ideas student innovation Contest. Big Ideas is not just big in aspiration, it’s big in social and entrepreneurial impact. Since 2006, the Contest—open to undergraduate and graduate students at all 10 UC campuses—has kickstarted 2,000 early stage ventures and funded nearly 500 organizations, with teams going on to leverage an additional $650 million in funding in the areas of global health, workforce development, energy and resource alternatives, art and social change, food systems, connected communities, and more.

Why develop a dream project with Big Ideas? Because the Contest works with innovators at the earliest possible stage and offers eight months of resources and support that allow teams to move their innovations from conception to implementation. It’s true that not every Big Idea becomes an established for-profit, non-profit, or social enterprise. But every Big Ideas participant gains firsthand experience launching a project and developing an entrepreneurial mindset of curiosity, collaboration, resourcefulness, resiliency, and leadership. Increasingly, these are the “soft skills” top companies seek in their employees.

Want to get inspired? Watch these videos highlighting this year’s Contest categories that call for ideas of every kind.

Note that Big Ideas Information Sessions will take place at Blum Hall on September 12 and 26 at 6 pm and the Pre-Proposal Deadline is November 14.

And read the testimonials below from just a few Big Ideas winners.

“Big Ideas ends up being much more than an award or grant, because it gives you that confidence to go forward. As soon as we got the news we had won, that was the first time we said, ‘Hey, let’s give up what we we’re doing and follow our passion.’”

–Alejandro Velez, Back to the Roots, a sustainable food company whose ready-to-grow and ready-to-eat products are sold all over the country

“Big Ideas helped us take a step back and synthesize everything we had learnt about the market, as well as gave us a unique opportunity to think about the short- and long-term vision for our startup. This was incredibly useful for our team, as we interviewed at accelerators and eventually started our venture after Berkeley. We could not have got there without Big Ideas support, mentors, and connections.”

–Federico Alvarez del Blanco, VIDI, a startup that helps hospitals track surgical instruments to prevent medical errors that kill more than 200,000 patients per year

“Big Ideas has pushed our business forward in ways we could have never imagined.  The overall process was great, but we were really blown away by the amazing advisors Big Ideas connected us with. In just a few months, we went from a couple guys selling fish to a formal company ready for launch.”

–Mike Mitchell, Acari: a startup that takes Mexico’s invasive armored catfish, or “devil fish,” and transforms it into food products to increase employment in rural fishing communities and provide a healthy alternative to beef jerky

“The entire Big Ideas process, from start to finish, led us to ask tough questions early on and hold ourselves accountable beyond the world of academia.”

–Anne Wootton, Pop-Up Radio Archive, an online platform of tools for organizing and searching digital spoken words, acquired by Apple in 2017

Aiming to be the “Uber” of Fecal Sludge

By 2050, more than two-thirds of the world’s population will live in urban areas, with 40 percent of this growth occurring in slums. One critical development challenge is the lack of adequate sewer systems–currently, one in every five city dwellers lacks access to

By Lisa Bauer

By 2050, more than two-thirds of the world’s population will live in urban areas, with 40 percent of this growth occurring in slums. One critical development challenge is the lack of adequate sewer systems–currently, one in every five city dwellers lacks access to adequate sanitation, including toilets. Without proper management of human waste, cities run the risk of exacerbating public health concerns, such as communicable diseases, worm infections, cholera, and diarrhea. One UC Berkeley PhD student and 2018 Big Ideas contest winner, Rachel Sklar, is working to change that with her company Pit Vidura.

Founder Rachel Sklar and a Pit Vidura sanitation employee in Kigali

“No one knows sh** better than we do. We are the ‘Uber’ of fecal sludge and we’re creating the future of urban sanitation systems,” declared Sklar during the May 2018 Big Ideas pitch day. Sklar took home first prize for her pitch, and placed second overall in the Big Ideas Global Health category. Her aim is to solve a central urban fecal management challenge: maintaining an efficient, accessible network of exhauster trucks.

According to Pit Vidura, almost 3 billion households worldwide use pit latrines, which have one major drawback–they fill up. Urban areas are constrained by a lack of space to build new pits, combined with inefficient, inaccessible, and prohibitively expensive systems for excavating them. Due to the massive population shift from rural to urban areas–with a projected 2.5 billion people expected to move to cities by 2050–cities in low-income countries are struggling to meet the heightened demands on urban waste disposal systems. For many cities, like New Delhi, India and Port-au-Prince, Haiti, it’s a daily nightmare.

Fecal sludge management failings also have created an illegal, unregulated, and highly hazardous market for marginalized laborers, who manually empty pit latrines from households that cannot be reached by exhauster trucks, endangering themselves and others because of the many diseases untreated waste carry. When the pits fill, as they inevitably do, manual emptying is the only option. Laborers are called upon to empty the pits under the cover of night for the equivalent of around $8 per pit. The fecal sludge is then dumped or buried elsewhere in the community where urban dwellers, primarily those residing in dense slums, are exposed to toxic fecal pathogens.

“These informal laborers have to manually excavate the human feces bucket by bucket by climbing into the pit,” explains Sklar. “They self-medicate with drugs and alcohol to withstand the unbearable stench and the infections that can follow. It’s extremely unsafe and stigmatized work.”
Manual dumping of pathogenic waste is common in Kigali, Rwanda, where Pit Vidura launched in 2016. As one of the most densely populated countries in Africa, Rwanda and particularly its capital, has not been able to keep pace with growing infrastructure demands to expand waste treatment facilities. Kigali, a city of over 1.3 million people, does not have a sewer system but only 7% of all human waste generated in Kigali is collected by exhauster truck services. The rest of the waste is buried underground or emptied and disposed of in the environment.

Pit Vidura Team

Sklar founded Pit Vidura to see if she could scale a clean and legal professional latrine pit emptying service for low-income populations and communities, using effective waste management practices. Pit Vidura’s efforts fall into three areas: pit emptying services, professional training, and technology development. The company trains waste workers on professional emptying tools and equips them with personal protective gear, providing formal, stable employment. Additionally, Pit Vidura safely transports the fecal sludge to factories, which transform the waste into fuel for industrial consumption. Over the past two years, Pit Vidura has served roughly 900 customers in Kigali, providing excavation services to low-income homes that previously could not afford the service.

Not long after launching Pit Vidura, Sklar said she was confronted with a technical challenge that required outside support. “This is a common situation for entrepreneurs–we start with a grand vision which ends up getting distilled into something quite different,” recounts Sklar. “I’m a big picture person with a public and environmental health background; but when we got Pit Vidura operating in Kigali, we quickly realized that our core challenges boiled down to fecal sludge transportation logistics.”

Emptying a full pit latrine toilet in a dense urban slum of Kigali, Rwanda.

Given that transportation logistics fell outside of her areas of expertise, Sklar entered UC Berkeley’s nine-month Big Ideas student innovation contest looking for advice and collaborators. Her hope was to refine and secure funding for a live testing lab called Loo Lab, which could investigate and develop best practices for fecal sludge management transportation logistics.

“Big Ideas gave me the tools to access the resources I needed to push forward with a concept that was very new to me,” says Sklar. “It gave me confidence to build a strong organization and get people behind my vision.” Sklar advises students and aspiring entrepreneurs to take advantage of Big Ideas resources: “Whatever kind of entrepreneur you are, the resources are there for you. Don’t be afraid to use them. The Big Ideas team will help you navigate the process.”

Currently, Loo Lab is live testing technologies in Kigali to better streamline exhauster truck routes and minimize consumer costs using GPS technology to cluster house calls. Loo Lab’s rapid feedback cycle allows the business to quickly iterate and improve its services, while gathering data for scaling fecal sludge management systems throughout the developing world.
Last year, Pit Vidura joined a collaborative of sanitation service providers supported by the Dutch NGO WASTE and the Bill and Melinda Gates Foundation. As a part of the collaboration, Pit Vidura is hosting a workshop in Kigali this fall to share its technology and learnings with sanitation services providers across East Africa.

Goal 6 of the United Nations Sustainable Development Goals is to ensure availability and sustainable management of water and sanitation for all by 2030. Rachel Sklar is among a rising generation of social entrepreneurs set on achieving this target.

Service delivery.